⚡Tracking this metric on LinkedIn is crucial.

Why vanity metrics are important but not the focus.

Vanity metrics, likes, comments, reposts are good to tell if your content is resonating or not.

But the problem is that we often believe that we need huge amounts of these things to make money on LinkedIn or have “Authority”.

The issue is we all see them and they give us a bad expectation.

Huge LinkedIn accounts that get tons of comments and engagements.

The Justin Welsh’s and Codie Sanchez of the world make us think that we have to have a huge following or grind a solopreneur business for years to be successful.

The good thing?

They’re wrong.

Clarity: Your most powerful tool.

If you’re looking to put a focus on social selling.

The metric of people viewing your profile and converting to customers or clients is crucial to track.

You have to make sure that these three things are crystal clear:

1. Who you help

2. What problem you solve

3. How you solve that problem

If you don’t have these three things clearly displayed in your banner and bio, you’re missing out on the positive effects of growth and engagement.

You can have 1,000,000 impressions or 1000 comments.

But if people don’t know how you can help them, you won’t ever monetize your LinkedIn profile.

You might be wondering “How do I make my profile clear?”

Lets go through the three points to help you construct a good bio:

1. Who you help:
   
   This is what beginners struggle with the most. Usually because they’re afraid of niching down and not being specific about who they help.
   
   We’re often in a open market, and the driving consideration should be “How many people to I need to work for to satisfy my needs?”. That number is usually much smaller than you think.
   
   If you know who you want to work for, don’t be afraid to call them out by name. This allows them to check a box in their head to say they are compatible with you.
   

2. What problem you solve:
   
   I help X with “Industry problem” by “My specific method” so that they can achieve “Dream outcome”.
   
   That right there is the basis for a converting bio. Try to be as clear as possible. Remember the first 10 seconds of someone visiting your profile will determine whether or not they follow, connect, or DM.
   
   Make a great first impression.
   

3. How you solve that problem:
   
   This can be a industry standard way of solving the problem, but if you can display your Unique Value Proposition you are way ahead of everyone else.
   
   You want something that is understandable and that differentiates you from others. Something that is clear pick up on quickly.
   
   Include something short in your bio that makes people intrigued and interested in your process.

Why you should have a converting profile.

At Zapin, we’re building a software to help you save hours a day with engagement and outreach on LinkedIn. But that engagement is pointless if you’re not getting a ROI for your time and energy.

We have experienced great success on LinkedIn. With less than 700 followers, of closing deals on LinkedIn because our profiles were clear and people understood we could solve their problems immediately.

That clarity is a key to success as it makes your time spent on the platform feel rewarding and worth while.